Content Strategist. Writer. Web Designer.
Who Am I?
In my life, telling a good story has always been a driving force. In my work, I turn brand stories into meaningful experiences. When I’m not doing that, I’m baking a good sourdough loaf, reading on my Kindle, or going for a nice walk.
Who is going to know you if you can’t tell your story? That’s where I come in. I aim to make the most genuine, authentic work for businesses that are thinking of everything else. It’s hard, I know. But I can help.
My Work
usc.edu
Need:
My team and I identified a complicated user journey and consolidate information to improve flow.
Solution:
Implementing the bite, snack, meal method, I collected information from various partner websites to address the multiple audiences we found and created a more intuitive design.
Miami-Dade Parks
Need:
Showcase the activities offered by the organization while also allowing for spotlights on initiatives that were important in that time.
Solution:
Created tiles and full-width banners to give a variety of information while also allowing us to focus on an opportunity within the organization.
Miami-Dade Clerk
of the Courts
Organize the various departments of the organization to reduce the amount of phone calls to the contact phone number.
Need:
Solution:
Used user testing and card sorting to organize the information to guide users. Reorganized navigational hierarchy to better reflect user expectations.
Newsletter Copywriting
Need:
Disseminate information to multiple audiences and increase click-through rate.
Solution:
I redesigned these newsletters to have small, bite-sized sections with a heavy emphasis on photos and videos, allowing users to get an overview of information.
